Day 3 Hw

MKTG 6323 Emerging Markets Spring 2013 Sarath Nonis CASE 3-2 Hong Kong Disneyland 1. What led to the eventual woes experienced by Hong Kong Disneyland in its first year of operation? How should Hong Kong Disneyland rectify its market situation? Cultural Adaptation: The Chinese did not easily connect with the characters in the park because they were unfamiliar with the product; they enjoy focusing on what they can buy, eat, and bring home, and taking pictures and bringing them back home rather than the experience of being in the place itself.Chinese Tourist Behavior: Going to Hong Kong means a shopping experience, so they choose the cheaper one, which is Ocean Park; also, the Chinese people put a premium on education, where Ocean Park provides the educational slant. Relationship with Travel Agents: The Hong Kong Disneyland did not heed too much attention to building a relation- ship with the travel agents while Chinese tourists depend a lot on travel agents.Thus, the best way for Hong Kong Disneyland is to determining differences in the Chinese culture and adopting it; to understand Chinese tourist behavior in depth, then to handle the pressures of local demand in terms of the need of Chinese shoppers and tourists; try to pay more attention to building a relationship with the travel agents. 2. To what extent could Hong Kong Disneyland adapt its product to Chinese consumers without diluting its image? Put more educational materials about its image. Taking photos with Donald Duck at the Hong Kong Disneyland.Providing goods which are connected its image for tourist to buy as gifts to bring home. 3. How should Hong Kong Disneyland address competition? Expand the theme of the Hong Kong Disneyland; it should consider the culture and behaviors of Chinese. For example, connect the park theme with children’s education. Cut the price to make people think it is worth to pay. It should understand that travel agents are the most important sales channel in the mainland China. It is very popular in mainland China to provide a group discount.

The small crowd beside the bus had an atmosphere of excitement

The small crowd beside the bus had an atmosphere of excitement. I was one of them. We just got down the busy train, leaving us with another 5 hours of our journey to our destination. The trip was to the southern part of the Indian rainforest. The air was moist and there was a sudden drizzle. So we quickly got inside the bus. After every one was inside there was check to see whether anyone was left behind. The bus was noisy, every one were talking to each other about the thrill. We began our long journey into the rainforest. Every one felt irritated due to the humidity in the air. The teachers who came with were also excited about the trip. After a while there was no sign of any people as we entered into the rainforest; there was no trace of any other vehicle either except a motorcycle, leading us. It was a totally deserted area. The trees and bushes on either side of the road were monstrous and they spread wide. In some places they were steep slopes, which were so deep and dark that we couldn't see the ground below. We unexpectedly stopped. I didn't know why at first then they told it was because we had to have lunch. The lunch was horrible as it was cold. After that we got into the bus. Then slowly we all settled and the bus was again on the road. On the way we saw many waterfalls but we couldn't define its beauty because they were very far away. Then a boy suddenly shouted out ‘Dam' no one understood him at first then he repeated it by saying there is a dam. Every one gazed it for a long time. Some took snaps of it. It was huge and its reflections looked beautiful. We were then told that there was another hour of our journey left. Most of them slept including me due to the tiredness of journeying. After a while my friend woke me up saying that we arrived at the destination. I was excited as well as exhausted like everyone. I had to get up. We took our bags and started to walk towards the tents, which were situated in a plateau. I had a heavy luggage behind my back like most of them. The ground was uneven in the beginning then it was a sudden steep slope upwards. We had to walk very carefully otherwise we would slip and fall. They made a path by few slates of shapeless granite. Beside the path were wild bushes. It took us more than 5minutes to reach to the top. When we reached it was very dark and we could hardly see the ground clearly. They told us to form a queue and then we were separated into four groups. We were taken inside the house, which was beside the tents. It just had a big hall and a kitchen in the corner. We were told about the rules and regulations. Then we all were shown our way to the tents though we didn't sleep in the tents, as it was the first night. We changed into night ware and left our baggages in the tents. The ground was muddy making our bags very dirty underneath. After every one had their dinner we were immediately send to sleep. Though no one did as every one had the excitement in their minds thinking what was going to happen in the next few days. We all slept together. At first it was very noisy then slowly it became pin drop silence. Everyone was made to get up by 5 in the morning and was told to freshen up. We couldn't see much as the sun did not rise completely by that time. And when it did it become foggy. There were five tents in total as there were many girls and boys. There was a water tank opposite to the tents. Behind the house were the toilets. In between the toilets and the tents there was a small house which contained things required for canoeing, rock climbing, treasure hunting, nature trivia and camping. Surrounding us were trees and bushes, which were so thick that we couldn't see through. Later we were told briefly of our plan for the days beyond.

Changes in capacity and dicision making Essay Example | Topics and Well Written Essays - 750 words

Changes in capacity and dicision making - Essay Example Every surrogate decision maker appointed by the patient or by the court or selected automatically, have the responsibility of representing the wishes of the grown up individual and take into consideration the patients values. Health care practitioners also have the responsibility of honoring these values and wishes as they are. When the wishes and values of the patient are not known by the surrogate, he/she should be guided based on the patient’s best interest (Buchanan et al. 1998). Capacity assessment plays a very important role in determining when a patient cannot make decisions; hence they should be made on his behalf. This has a big implication for the clinic health professionals and civil freedoms effects of the patient. The process of determining the patients capacity is very important and can have serious implication to the patient’s life or even health, it can also make the person offering the treatment to lose his/her career/job. A health practitioner can get wrong information about a patient’s health that he/she gets from the patient who is mentally impaired. When such information is used, it may end up endangering the life of the patient. It is, therefore, crucial to adequate capacity assessment to be carried out. In this scenario, there is a conflict between the father and the daughter hence an ethical decision-making will be required by the healthcare executive. The decision makers, in this case, must take into account ethical, justice to parties involved, autonomy, beneficence, & nonmaleficence. They should also take consideration their professional and organizational moral principles codes and standards. The bioethicist should come up with a proper and sound decision-making framework. A mechanism that comprise of ethics committees, services for consulting, and policies that are written. An official way with guidelines should be established to help in the decision-making process. However, given that the patient

Cirque du Soleil Case Study Example | Topics and Well Written Essays - 2750 words

Cirque du Soleil - Case Study Example (Cascio, W. (1998) Modes of communications are extremely open and the authorities that certain hierarchical titles could impose are practically imaginary. And a Cirque du Soleil core value is respect for cultural diversity. Inspite of the incessant growth that the company has experienced, it has always known how to ensure solidity among employees and maintain a strong sense of belonging. Cirque had tried decentralizing management into three regional divisions The management at Cirque Du Soleil aims at providing "presenting a unique blend of creation and the performing arts, of architecture and the arts in general." the company had only one goal with respect to the customer: "When a customer enters the big top, he will have an experience he will never forget." the management by creating an employee newsletter, la boule, composed of employee submissions that were uncensored. The company's basic objective is to provide an affordable form of entertainment to the audience. Basically, by reinventing the concept of circus. By employing new and innovative individuals with unique skills in the business , companies can expect profits to rise . Payne, T. (2000) The casting director for Cirque, said it was a constant challenge to find the right artists Cantin tried to select artists to fit into the currently conceived productions, she also looked for their potential contributions to future productions at Cirque. Recruiting sources are methods used by organizations to transmit information about open positions to potential applicants (Breaugh 1992). Traditionally trained artists learned, often for the first time, to perform in an intensely multicultural background (A.R. (2002). When hiring artists from different countries, Cantin took into consideration what their no artistic needs were. During auditions, Cantin tried to measure two key dimensions besides pure talent: "Can they continue to develop" and "Can they be generous in the show" The paradox of hiring people, who were really good at what they did, for what they did have to be aligned with the primary work of the organization. Management Level: This can actually get pretty complex and in order to carry this out the Staff at human resource department need to carry out staffing activities. This can be done through the training of employees, recruitment of new employees, rotation of the current employees, lying of f of any staff that can be deemed extra. The bottom line is to get the right staff, with the right skills at the right place.' Management is about coping with complexity' (Gabarro, 1992) Thus, it can be concluded that the Strategic staffing process are easy to use and implement and

Managing Strategically in The Public services Essay

Managing Strategically in The Public services - Essay Example This research will begin with the statement that the traditional model of administration was criticized earlier for its inward focus and short-term perspective. Both of these shortcomings have altered with the advent of public management, and the public sector now shows more concern with longer-term strategy than ever before. The strategic perspective considers the organization in its external environment; it aims to specify clear goals and objectives; it attempts to move away from routine management tasks to consider, in a systematic way, longer-term considerations of the very future of the organization. The strategy addresses ‘a crucial concern; positioning the organization to face an increasingly uncertain future. The traditional model missed out on the longer-term perspective and, by being preoccupied with process, often forgot there was a larger purpose, an overall goal, for any public organization. Using strategic concepts in the public sector is one way to address these shortcomings. Applications of strategy in the private sector are obvious enough, with considerable advantages resulting from looking a the long term and the external environment, rather than always considering more immediate internal problems. Normal management processes may be adequate for ordinary operations but it is also necessary, from time to time too, reassess the fundamental reason why the organizations exist, what it is trying to do and where it is going.... Strategic planning in the public sector is a phenomenon of gthe early 1980s, significantly later than its development in the private sector. Strategic management was also adopted but again followed the private sector with a gap of some years (Hughes 136) However strategic planning and strategic management are private sector concepts and it cannot be taken for granted that the ideas will work in the public sector. There are more problems and constraints compared to the private sector . Nutt and Backoff argue that strategic managers in the public sector 'should be wary of using private sector approaches that assume clear goals, profit or economic purposes, unlimited authority to act, secret development, limited responsibility for actions, and oversight through market mechanisms that signal financial results' and in public organisations 'many of these assumptions are not valid' in Hughes p136 Bozeman and Straussman argue that there are three major features of a strategic approach: defining goals and objectives, developingan action plan that meditates between the organisatin and the environment and designing effective methods of implementation'. (1990 in Hughes 137) The Bryson model (1988) is a strategic planning model derived from the private sector, but with some variations to allow for the public sector context: initiating and agreeing on a strategic planning process identifying organisations mandates clarifying organisation mission and values assessing the external environment (opportunities and threats) Assessing the internal environment (strengths and weaknesses) Identifying the strategic issues facing an organisation Formulating strategies to manage the issues; and Establishing an effective organisation visionf or the future In Hughes 138 The next

Case Analysis Paper #2 Study Example | Topics and Well Written Essays - 750 words

Analysis Paper #2 - Case Study Example Therefore, based on my reasonable experience, I would support the innovation as an effective approach for heart surgery in view of extended application of minimally invasive techniques. The case study provides the progress, which Cardio Thoracic Systems have gone in the past two decades. From the analysis I have done of the progression of the systems, I would admit most innovators in this field have done impressive work. Despite that, not everything they did is perfect for some innovations have yielded to complications that are more severe. The CABG procedure was the initial approach used for heart surgery during that period (before 1996). This system proved effective in most cases though during surgery system would not give surgeons accessibility to some vessels, which they entailed to replace. Additionally, it resulted to severe complications such as trauma, complications associated with sternotomy and threats of chest infection among others. Moreover, the system was costly and resulted to a patient staying in hospital for so long (43days) after surgery (Chang 3). Certainly, these loopholes presented by the CABG system called for innovation of another system. Hence, this led to the contraption of Balloon Angioplasty and Stenting. The system, according to the case study, intrigued many surgeons for it was a less-invasive method as a remedy for coronary artery disease. Additionally, it did not require incision in the chest, thereby making it a perfect alternative for CABG system. Despite all the advantages, the innovators failed to control re-narrowing of the arteries (restenosis). Its worse state emerges after 6 months of surgery whereby restenosis would occur resulting to the formation of a similar plaque in the artery (Chang 4). Fortunately, physicians developed the stent, which significantly reduced restenosis occurrence though it did eliminate the

Concept of surface area of a cube Essay Example | Topics and Well Written Essays - 500 words

Concept of surface area of a cube - Essay Example When the bottom is joined to the sides, all four edges can be glued at the same time. That is, the bottom counts as one seam. After the bottom and sides are assembled, the top will be attached. Part 1 - The prerequisite skills necessary to complete this problem; Guiding the students so that they can calculate how many sheets of plywood must be used and determine how many solid seams must be made The prerequisites for this task include recognition of the cube and knowledge of its properties, and the concept of surface area in general. This in turn expects that the students have previously dealt with the concept of the square and flat area in earlier classes so that they can now grasp the concept of the surface area of the cube. The skills required are the ability to measure in feet, derive formulae, and perform simple addition and multiplication calculations related to working out areas, the time taken to complete a project, and the cost of materials. Besides this is the simple ability to compare quantities required at the final stage. They must also be familiar with the concept of 3 dimensions as found in objects around us; that there is a third measure of depth/height besides length and breadth of two dimensional objects and drawings. And, appreciate how we can use (apparently) two-dimensional materials (the plywood sheets) to construct three-dimensional objects (the cube shaped bin). Students should recognize that the number of pieces that need to be cut corresponds to the six faces of the cube. To account for the thickness of the sheets and allow the seams of edges to be made, four of these parts will have shorter dimensions than the 3 ft. x 3 ft. dimensions of the first two parts (from the first sheet for the top and bottom sides). Given the information contained in part 2 of the notes, the students should be aware how only 5 seams need to be made. The cube has 12 edges in total and two meet to form a seam except that in some cases more